From Singapore brand in fashion to local dishes and skincare, Singapore continues to make its mark. Singapore is debuting a niche in the beauty world, especially leaning towards natural beauty and the best make up looks.

Although it hasn’t reached the global recognition of  K-beauty or J-beauty (yet) in the beauty world, Singapore brands of new beauty have become one of the popular makeup brands that strongly believe in Japanese principles of efficacy and Asian skincare formulation.

Allies of Skin — The Original Powerhouse

Allies of Skin, founded by Nicolas Travis, focuses its Singapore brands on “supercharged” solutions for its best skin care products. With every product, Singapore skincare has an active ingredient. Its products employ clinically proven active ingredients like retinol, vitamin C, and antioxidants. This Singapore brand tackles typical issues of the beauty world, such as acne and irregular skin texture, radiating natural beauty.

Allies of Skin’s packaging makes the chore of a new beauty skin care routine more fun and easy by labelling and adjusting a skincare routine so that you can jump right into creating make up looks.

Recommended skin care products from this Singapore brand include the Peptides & Antioxidants Firming Daily Treatment and the Molecular Saviour Probiotics Mist.

Sigi Skin — Superfood Glow

Did you know that it is a Singapore skincare brand founded by a 25-year-old after she gained make up looks expertise in Korea? Even though this Singapore skincare has only been around for seven years, it is known for its best skin care products and the glow of natural beauty.

The packaging looks playful from the outside; however, Sigi Skin is highly potent in its formulation for new beauty. This Singapore brand gained its initial reputation for its superfood-based products, which were created to combat humid climates while enhancing natural make up looks. Recommended skin care product from the Singapore brand is The Morning Glow Physical Sunscreen SPF50.

The Singapore brand has a modern aesthetic that vibes with bright pink and clean colors. Handmade for the love of minimalist natural beauty, new beauty make up looks with a pinch of lip tint, and also the best skin care products.

Re:erth — Minimalist Beauty

Re:erth (pronounced “Re-earth”) is a Singapore brand that is derived from Japanese skincare science for natural beauty and minimal make up looks. It has established itself in the Singapore skincare array for its limited product range and ingredients.

The Singapore brand is known as the multifunctional Elixir, an all-in-one serum, also the best skin care product, obtained from patented Japanese white turmeric for gaining new beauty. In a single step, it delivers hydration, clarity, and natural beauty. Re:erth’s is the best skin care product suited for sensitive skin. Recommended skin care products from this brand include Hydrating Rice Water Cream.

BSkin — Bee-Powered Care

BSkin reaps the benefits of honey in its Singapore skincare ingredients. Users love this Singapore brand for its unique focus on beneficial, natural ingredients taken from bees, reflecting new beauty, making it one of the best skin care products. Honey is known for its medicinal properties, but did you know it has antioxidant, antimicrobial, and allergy-calming effects on skin- an important ingredient for new beauty? The Singapore brand’s recommended skin care product is Vita Advanced Intense PAF Concentrate, which offers a gentle alternative to vitamin C serums, along with epitherapy within Singapore skincare, helping to gain natural beauty and even out the skin without irritation for creating make up looks.

The Singapore brand’s formula is almost medicinal, designed to calm and care for skin that’s easily stressed.

Porcelain Skin — Spa at Home

The Singapore brand that originated from Singapore’s award-winning Porcelain Spa, this brand brings the best skin care products and professional-grade Singapore skincare treatments into at-home solutions for obtaining new beauty. This Singapore brand is most famous for creating products to deal with tropical skin challenges, such as dehydration and congestion, and enhancing natural beauty to create minimal make up looks.

Founded by the duo, veteran aesthetician Jenny, along with her daughter Pauline, the new beauty products span from serums to eye care. Best skin care products from this Singapore skincare brand include the Balance Essence. Recommended skin care products include LED masks and sonic cleansing tools for a true spa-from-home experience for awakening natural beauty.

Handmade Heroes — Vegan & Indie

If clean, conscious natural beauty is what you seek, your hunt ends at Handmade Heroes. Here’s a skincare Singapore brand that’s fully vegan and designed to give new beauty and natural make up looks. Users rave about some of its best skin care products, like lip scrubs. The recommended skin care product is Bakuchiol Booster Oil, which is a plant-based retinol alternative.

This Singapore brand comes enclosed in minimalist packaging; apart from this, the Singapore skincare’s transparency about ethical sourcing and the affordable price range for cultivating natural beauty for creating natural make up looks with just a swing of eyeliner are what make it an attractive pick among Gen Z and conscious, new beauty shoppers.

The Gentle Label — Kind to Skin

Does beauty have to be flashy? The Gentle Label with its bold stance disagrees. A Singapore brand, creating the best skin care products that are fragrance-free, dermatologist-tested Singapore skincare for those with super-sensitive skin to obtain glowing new beauty. This Singapore brand line delivers sulfate-free body washes and even natural deodorants; the effectiveness of this brand proves that “gentle” can be curing for natural beauty.

The ingredients in this Singapore skincare line offer soothing properties without harsh chemicals, which makes this Singapore skincare a popular choice and the best skin care product among the Singapore brands & new beauty community.

This Singapore brand includes recommended skin care products for anyone with allergies, eczema, or any other product sensitivities.

Emme Cosmetics — Clean Asian Beauty

Emme Cosmetics is a popular makeup brand that was launched with inclusivity as its guiding principle. It has succeeded in building a clean, high-performance, best make up that is suitable for Southeast Asian skin tone and enhances diverse make up looks. The Singapore brand’s color palette was specifically picked to meet the warm undertones and tropical climate humidity to enhance natural beauty.

The Singapore brand’s best make up ranges from light-textured lipsticks to soft-touch blush and skin-brightening base products. Emme is designed for those creating minimalist, natural beauty looks, along with some glam.

Solos Cosmetics — Refillable & Vegan

Solos Cosmetics is a Singapore brand that was the first to manufacture a refillable makeup line. Its range of lipsticks and multi-sticks is ethically produced, keeping sustainability in mind. This Singapore brand, which consists of the best make up, is also thoughtful about packaging to minimize plastic usage.

The Moisture Lipstick line from the popular makeup brand is highly moisturizing and available in sleek magnetic bullets that can be refilled when you use up your hue. The Singapore brand envisions multi-tasking, skin-friendly formulations in their product to enrich the skin and also make up looks. It is one of the popular makeup brands that is also the best skin care product. What makes this Singapore brand special: An unusual blend of sustainability and glamour for the beauty world.

Liht Organics — Pure Performance

Liht Organics is a Certified Organic Makeup with Serious Performance. Pronounced “light,” the popular makeup brand, Liht Organics, introduces USDA-certified organic makeup to Singapore skincare and makeup array.

This Singapore brand makes use of ingredients that are free of paraben toxins to bring out natural beauty and perfect for creating effortless make up looks. Besides, it’s not difficult to find users from the beauty world who rave about the Singapore brands’ excellent pigmentation, making it one of the best make up out there.

Liht Organics’ Youth Elixir Liquid Foundation is a product that singularly gained a cult status in the beauty world for its full coverage make up looks. And their lipsticks are known to feel like a hydrating balm.

Why this Singapore brand is a popular makeup brand: best make up with clean beauty without compromising color payoff or wear time once the make up look is created.

Romi Beauty – Bold & Inclusive

With a mission to recreate Asian beauty in the beauty world, the Singapore brand, Romi Beauty, was launched by co-founders Arissa Cheo, Yoyo Cao, and Lin Ting. Among the rising popular makeup brands this Singapore brand thought of delivering just four essential products that would go on to be loved and adored by the users.

This popular makeup brand’s best make up product includes, Dream Skin Tint. Romi’s products are specially designed to suit tropical wear with lightweight and sweat-resistant properties. The Singapore brand also includes some skin-loving ingredients like jojoba oil and vitamin E well known in the beauty world.

Why the Singapore brand is special: Romi Beauty is a must-try, popular makeup brand in the beauty world for anyone hoping to create K-pop-inspired looks.

Sahur’s Art – Art Meets Makeup

Sahur’s Art is a makeup brand and Singapore skincare created by the makeup artist Sahur Saleim. Being from the beauty world, understanding everyday makeup challenges, he committed to resolving them through the best make up line. The Sahur’s Art is a luxury indie brand within the beauty world that can be used with artistic accuracy and elegance. 

The Singapore brand is built on Sahur’s own experience as a makeup professional, hence adding nuance to the popular makeup brand. Apart from makeup, Sahur’s art also delivers the best skin care product. Recommended skin care product is OLIVE Hydrating Jelly.

The VelvetRush Matte Liquid Lipsticks from this Singapore brand were a standout, for its high pigmentation and hydration.

The Singapore brand has a reputation for selling out during its launches making it one of the popular makeup brand.

Wrap-Up — Local Brands That Shine

It can be challenging to beat Singapore’s weather with even the best skin care product. Homegrown local Singapore brands offer tested solutions, innovative skin formulations, and ethically conscious best make up brands. Singapore’s weather demands sun protection, lightweight hydration, and gentle cleansing. So, no more guesswork because these Singapore brands are designed for this very environment. So, whether you are shopping online or visiting Singapore, you don’t have to fuss about which is the best make up or which Singapore skincare is worth investing in.