When L’Oréal Paris’ Voluminous Lash Paradise first launched in Singapore last year, I saw all sorts of promotional videos showing how effective this mascara is. So I thought okay, why not give this a shot?
After all, Shopee was having a promotion for this at just SGD15 (SGD7 less than original price), and what’s the worst that could happen with a L’Oréal product?
Product Description
Take your lashes to paradise with intense volume and spectacular length.
The soft brush with 200+ bristles holds maximum formula to catch every lash while fanning them out evenly – no clumping! No more stiff, uncomfortable lashes, Lash Paradise gives you feathery-soft full lashes. Smudge-proof and Water-proof.
Official Retail Price in Singapore: SGD 22.90
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Ingredient List
ISODODECANE, CERA ALBA/BEESWAX, COPERNICIA CERIFERA CERA/CARNUBA WAX, DISTEARDIMONIUM HECTORITE, DILINOLEIC ACID/BUTANEDIOL COPOLYMER, AQUA/WATER, ALLYL STEARATE/VA COPOLYMER, ORYZA SATIVA CERA/RICE BRAN WAX, PARAFFIN, ALCOHOL DENAT, POLYVINYL LAURATE, VP/EICOSENE COPOLYMER, PROPYLENE CARBONATE, TALC, SYNTHETIC BEESWAX, ETHYLENEDIAMINE/STEARYL DIMER DILINOLEATE COPOLYMER, PEG-30 GLYCERYL STEARATE, CANDELILLA CERA/CANDELILLA WAX, PANTHENOL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BHT
This product appears to use quite a fair amount of wax, which I assume is to hold the lashes in place (hence it claims to be waterproof).
Denatured Alcohol is a cause for concern if you see it in your skincare because it can cause dryness, irritation and breakouts. Again, I think it is useful in a formula that should be waterproof and long-lasting. Fortunately it’s not going on your skin, but be careful if it does!
Review
Packaging
Simple, but millennial pink is really all it takes to make this a beautiful product that you want to keep in your purse.
Effectiveness
The photos say them all. I am so, so impressed by a mascara that really adds length and volume, exactly the same way it’s shown in its promotional images. I would say I’m blessed with quite voluminous (and rather long) eyelashes to begin with, but this mascara really enhances my lashes so well!
Staying power
This is really very waterproof and long-lasting: I’ve worn this in the rain, more than 12 hours, under the hot sun, and braved cold wintery winds, and nothing has made this mascara budge, other than a good makeup remover.
You can definitely count on this for the days that you know you’ll be sweating profusely, and don’t have to worry about your mascara running down even when you’re drenched head to toe in the rain.
Final Verdict
Sometimes I feel that I get less impressed with beauty products because I’ve seen so many and become desensitised, but this is truly, truly groundbreaking. I don’t know why this took so long to come to Singapore, because this is one mascara that really delivers as promised. No clumping, no running, and the most beautiful lashes that you could ever ask for.
The best part is, it’s selling at drugstore prices, so you don’t have to burn a hole in your wallet! This is definitely a good dupe for the Too Faced Better Than Sex mascara, so go buy this if you are looking for something good and affordable!
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