Beauty of Joseon is a popular K-beauty brand that has been making waves across the beauty community in the recent years.
It is said to draw inspiration from traditional Korean beauty secrets, particularly those from the Joseon Dynasty.
Beauty of Joseon is widely known for its use of natural, traditional ingredients like ginseng, rice, and hanbang (Korean herbal medicine).
Whether you’re looking to brighten your complexion, hydrate your skin, or address specific concerns like aging or sensitivity, these well-loved products from Beauty of Joseon are worth adding to your skincare routine.
Glow Serum: Propolis + Niacinamide
This serum is packed with propolis extract and niacinamide, making it a powerhouse for brightening the skin, reducing inflammation, and controlling sebum production.
Propolis, otherwise known as bee serum (!) is known for its antibacterial and soothing properties. It may sound scary, but it’s a K-beauty ingredient that many acne-prone people swear by!
Key Benefits: Brightening, anti-inflammatory, and sebum control.
Revive Serum: Ginseng + Snail Mucin
Get the best of anti-aging benefits of ginseng with the skin-repairing properties of snail mucin – all in one bottle!
Ginseng is known for its ability to improve blood circulation and boost collagen production, while snail mucin helps with skin regeneration and hydration.
Key Benefits: Anti-aging, skin regeneration, and hydration.
Relief Sun: Rice + Probiotics SPF 50+ PA++++
K-beauty sunscreens are in a whole league of their own, and this one from Beauty of Joseon really takes the cake.
This lightweight, non-greasy sunscreen provides broad-spectrum protection while nourishing the skin with rice extract and probiotics.
It’s hydrating, soothing, and leaves no white cast. Highly recommended for daily use!
Key Benefits: Sun protection, hydration, and skin barrier support.
Dynasty Cream
The Dynasty Cream is a luxurious, hydrating cream that contains a blend of traditional Korean ingredients like rice bran water, ginseng, honey, and orchid extract.
It’s designed to deeply moisturise the skin, improve elasticity, and provide a radiant glow.
Key Benefits: Deep hydration, improved elasticity, and radiance.
Glow Deep Serum: Rice + Arbutin
This serum is perfect for those looking to brighten and even out the skin tone.
It includes a super ingredient called Arbutin, which is a natural skin-brightening agent.
Arbutin has been proven to be highly effective in reducinbg hyperpigmentation and dark spots, while rice extract nourishes and hydrates the skin.
Key Benefits: Brightening, hyperpigmentation reduction, and hydration.
Green Plum Refreshing Cleanser
This gentle, low-pH cleanser is formulated with green plum water and mung bean extract. It effectively cleanses the skin without stripping it of its natural oils, making it suitable for sensitive skin.
The ingredients in this gentle cleanser help to refresh, hydrate, and soothe the skin, all while keeping it clean.
Key Benefits: Gentle cleansing, refreshing, and soothing.
Radiance Cleansing Balm
This cleansing balm melts away makeup and impurities while leaving the skin feeling soft and hydrated. It contains rice water and fermented grains, which are key ingredients that brighten the skin (a la SKII!) and provide a deep cleanse without drying it out.
Key Benefits: Deep cleansing, makeup removal, and brightening.
Ginseng Essence Water
If you’re looking for a hydrating essence, BoJ’s Ginseng Essence Water is the one you need.
It is infused with 80% ginseng root water and other traditional herbal extracts. Get deep hydration, improved skin texture, and combat ageing with a plump and youthful complexion!
Key Benefits: Hydration, anti-aging, and skin texture improvement.
Calming Serum: Green Tea + Panthenol
Beauty of Joseon’s Calming Serum is perfect for soothing irritated or sensitive skin.
The green tea extract provides antioxidant protection, while panthenol helps to calm and hydrate the skin.
It is a lightweight serum that absorbs quickly, making it ideal for layering under other skincare products.
Key Benefits: Soothing, calming, and hydration.
Apricot Blossom Peeling Gel
Major throwback to St Ives Fresh Skin Apricot Scrub – sans the harshness!
The gentle exfoliating gel removes dead skin cells and impurities without causing irritation. It contains apricot blossom and apple extracts, which help to brighten and smooth the skin.
Thankfully, this gel texture is gentle enough for regular use, leaving the skin soft and radiant.
Key Benefits: Gentle exfoliation, brightening, and smoothing.
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