If you’re even slightly into skincare or makeup, chances are your For You Page has shown you a serum that “completely changed my skin” or a lip tint that’s “literally perfect for every look.” TikTok has become a major beauty trendsetter, turning indie products into overnight bestsellers and giving forgotten classics new life.

But with so many influencers, GRWMs, and viral hacks flooding the app daily, it’s hard to know what’s genuinely good — and what’s just good lighting. That’s where we come in.

As your beauty editor on speed dial, here’s the ultimate guide to the beauty products currently trending on TikTok in 2025, along with why they’ve gone viral and whether they’re worth adding to your cart.

1. Glow Recipe Watermelon Glow Niacinamide Dew Drops

These dewy drops have become a TikTok staple for glowy, glass-like skin — especially under makeup. Users love applying them as a primer or mixing them into foundation for that “no-filter” sheen.

What it does: Hydrates, brightens, and visibly evens out skin tone with a bouncy, serum-like texture and watermelon scent.

Is it worth it? Yes — especially for dry or dull skin. The glow is real, and it layers beautifully under SPF or foundation.

2. e.l.f. Power Grip Primer with Niacinamide

Dubbed a dupe for Milk Makeup’s Hydro Grip Primer, this affordable option from e.l.f. has become a makeup artist fave on TikTok for gripping foundation all day without pilling.

What it does: Creates a tacky base that holds foundation and concealer in place, while niacinamide helps improve skin tone.

Is it worth it? Absolutely. It performs like a luxury product at a drugstore price and works well for most skin types.

3. Rare Beauty Soft Pinch Liquid Blush

TikTok users swear by how one dot is more than enough — making this liquid blush go viral for its intense pigment, blendability, and stunning range of shades like “Happy” and “Hope.”

What it does: Delivers a natural, buildable flush that lasts all day and blends like a dream.

Is it worth it? 100%. Just apply with a light hand. A little goes a very long way.

4. Fenty Beauty Gloss Bomb Universal Lip Luminizer

This gloss constantly appears in “what’s in my bag” and lip combo videos. The non-sticky formula and high-shine finish have made it a modern classic.

What it does: Adds plump-looking shine and subtle colour to lips with shea butter-infused comfort.

Is it worth it? Yes — it flatters all skin tones, and the formula is chef’s kiss.

5. Beauty of Joseon Relief Sun: Rice + Probiotics SPF 50+

This Korean sunscreen has taken over #SkinTok with rave reviews for its light texture, no white cast, and skin-calming ingredients.

What it does: Protects against UV rays while nourishing skin with rice extract and probiotics. Leaves a natural, hydrated finish.

Is it worth it? Absolutely. It’s one of the most comfortable daily SPFs out there and works under makeup too.

Also read: Ultimate guide to the best Beauty of Joseon products you should try

6. Maybelline Lash Sensational Sky High Mascara

TikTok users show side-by-side comparisons that make lashes go from zero to wow. The flexible wand and lengthening formula hit the algorithm jackpot.

What it does: Lifts and lengthens lashes without clumping, thanks to its lightweight formula and bendable brush.

Is it worth it? For the price and performance — yes. A drugstore holy grail.

7. CeraVe Hydrating Cleanser

Dermatologists on TikTok (hi, Dr. Shah and Dr. Idriss) can’t stop recommending this simple but effective cleanser for barrier repair and gentle cleansing.

What it does: Removes dirt and makeup without stripping the skin, using ceramides and hyaluronic acid.

Is it worth it? If you’re struggling with dryness or sensitivity, this is a great gentle option.

8. Dior Lip Glow Oil

From Hailey Bieber to every “clean girl” aesthetic video, this high-shine, hydrating lip oil gives lips a just-bitten tint that feels ultra luxe.

What it does: Enhances your natural lip color with a juicy finish and nourishing feel.

Is it worth it? It’s pricey, but the finish and comfort are top-tier. There are also great dupes, like the Rom&nd Glasting Oil Tint.

9. COSRX Advanced Snail 96 Mucin Power Essence

The slugging trend may have died down, but snail mucin is still everywhere. Users show before-and-after clips revealing glassy skin, fewer acne scars, and bouncier texture.

What it does: Repairs skin, fades hyperpigmentation, and deeply hydrates using 96% snail mucin.

Is it worth it? Yes — especially for acne-prone or damaged skin.

10. Tree Hut Shea Sugar Scrub

#BodycareTok is in full force, and Tree Hut’s sugar scrubs in scents like “Moroccan Rose” or “Tropic Glow” are leading the charge for smooth, glowing skin.

What it does: Exfoliates gently while moisturizing, leaving skin soft and spa-level smooth.

Is it worth it? A self-care staple for under $10. Stock up!

11. Charlotte Tilbury Hollywood Flawless Filter

This glow booster has become a go-to for TikTok’s “no-makeup makeup” fans. It’s used as a highlighter, primer, or even a light foundation.

What it does: Adds a radiant, filter-like sheen to skin that enhances glow without shimmer.

Is it worth it? Yes — especially if you want skin that looks lit-from-within.

12. Laneige Lip Sleeping Mask

Everyone’s nighttime routine includes this berry-scented balm that promises baby-soft lips by morning. It’s basically a love letter to your pout.

What it does: Nourishes dry lips overnight with vitamin C, antioxidants, and a softening balm texture.

Is it worth it? Yes, and now it comes in flavours like Gummy Bear and Sweet Candy for added fun.

13. Paula’s Choice 2% BHA Liquid Exfoliant

TikTok skincare transformations often feature this holy grail exfoliant. It’s praised for minimising pores, clearing acne, and smoothing texture.

What it does: Gently unclogs pores and refines skin using salicylic acid, without harsh scrubbing.

Is it worth it? Yes — but start slow, especially if you’re new to acids.

Final Thoughts: Should You Trust TikTok Beauty Hype?

Yes—with caution. TikTok has undeniably democratized beauty, giving rise to under-the-radar brands and ingredients that truly work. But every viral product isn’t for every person.

Consider your skin type, routine, and budget before jumping on the next trend. The good news? Many of TikTok’s current faves are not just camera-friendly—they’re genuinely great products backed by dermatologists, aestheticians, and millions of (probably) real users.

So whether you’re into glow-boosting serums, plumping lip oils, or dewy skin tints, there’s never been a better time to find your next holy grail through TikTok.