When Emily Weiss launched Glossier in 2014, it wasn’t just a beauty brand—it was a movement. Born out of beauty blog Into The Gloss, Glossier redefined modern skincare and makeup with a simple, skin-first, no-makeup makeup aesthetic that millennials and Gen Z immediately embraced. Think: dewy cheeks, fluffy brows, and skincare that doubles as shelfie decor.
A decade later, Glossier has expanded its product lineup, become a TikTok staple, and firmly established itself as a cult-favourite beauty brand. If you’ve ever found yourself scrolling through dreamy pink packaging and wondering what’s actually worth adding to cart, you’re in the right place.
Here’s a breakdown of the best Glossier products to try in 2025, from viral lip balms and brow gels to underrated skincare gems.
1. Boy Brow
The brow product that launched a thousand dupes. Boy Brow is Glossier’s best-selling grooming pomade that gives your brows hold, definition, and a natural fluff without the crunch. Inspired by traditional men’s grooming wax, it adds just enough pigment and thickness while still looking effortless.
Whether you prefer laminated brows or just want to fill in sparse areas, Boy Brow remains one of the most versatile and foolproof brow products out there. It comes in clear and tinted shades (Blond, Brown, Black, Auburn), and layers beautifully over pencil or powder.
Best for: Natural, fluffy brows with a little structure.
Why it’s a must-try: It’s the OG brow gel that changed the game—and it still delivers.
2. Balm Dotcom
Every beauty editor has a Balm Dotcom within arm’s reach—and for good reason. This thick, emollient multi-purpose balm hydrates dry lips, cuticles, elbows, and more. It’s infused with castor oil, beeswax, and lanolin to seal in moisture, and it now comes in a revamped vegan formula with improved glide and buildable tint.
Flavours like Rose, Coconut, and Birthday (a cult-favourite with subtle shimmer and a cake batter scent) are crowd-pleasers, while newer releases like Wild Fig and Lavender keep things interesting.
Best for: Dry lips, cracked cuticles, and soft glowy highlights.
Why it’s a must-try: It’s both a beauty essential and a sensory experience.
3. Futuredew
If you’re looking for glass skin in a bottle, Futuredew is your holy grail. This oil-serum hybrid leaves behind a dewy, almost editorial-level glow that looks stunning under makeup—or all on its own.
It’s packed with nourishing oils, squalane, and light-reflecting minerals, but somehow doesn’t feel greasy. A single pump applied after skincare gives your skin that “lit from within” vibe all day long.
Best for: Dull or dehydrated skin that needs radiance.
Why it’s a must-try: It bridges the gap between skincare and makeup beautifully.
4. Cloud Paint
Blush lovers, meet your new obsession. Cloud Paint is Glossier’s ultra-blendable gel-cream blush that comes in a paint tube and blends seamlessly into the skin using just your fingers. The finish? A diffused, soft-focus flush that mimics how you naturally blush.
Shades like “Dusk” (a nude brownish rose) and “Beam” (a peachy coral) are iconic, but with a lineup that includes vibrant berry and soft pink, there’s a Cloud Paint for every skin tone.
Best for: That no-makeup makeup glow.
Why it’s a must-try: The formula is mistake-proof and buildable—a dream for beginners and pros alike.
5. Milky Jelly Cleanser
Glossier’s Milky Jelly Cleanser is a minimalist’s dream. This low-pH, non-foaming gel cleanser gently removes dirt, sunscreen, and light makeup without stripping the skin. It uses poloxamer (a gentle cleansing agent used in contact lens solution) and rosewater to cleanse and soothe even the most sensitive skin.
Use it on dry skin to remove makeup, or on damp skin for a refreshing morning cleanse. It’s vegan, cruelty-free, and has become a staple in the routines of skincare lovers everywhere.
Best for: Sensitive, dry, or combination skin types.
Why it’s a must-try: It’s a daily essential that keeps your skin barrier happy.
6. Stretch Concealer
This dewy concealer bends and moves with your skin, delivering buildable coverage without caking or creasing. It’s ideal for brightening under the eyes, disguising redness, or covering breakouts while still letting your skin breathe.
Enriched with avocado oil and jojoba, Stretch Concealer feels more like skincare than makeup. It’s available in 12 flexible shades that suit a wide range of skin tones, and the balm-like formula gives you that signature Glossier skin finish.
Best for: Everyday coverage that still looks like skin.
Why it’s a must-try: It’s the no-foundation concealer you’ll actually look forward to using.
7. Glossier You Eau de Parfum
Let’s talk about fragrance—because Glossier nailed it. Glossier You is a skin-like, subtle yet addictive scent built around ambrette, musk, and iris root. It smells slightly different on everyone, making it feel deeply personal.
The best part? It’s warm, soft, and not overwhelming—perfect for daily wear. If you want something more intimate than bold, Glossier You will be your new signature scent.
Best for: Anyone who hates overpowering perfumes.
Why it’s a must-try: It’s one of the most complimented and loved modern fragrances.
Also read: Best Korean perfume brands to check out
8. Ultralip
Part lip balm, part lipstick, part gloss—Ultralip is the ultimate hybrid product. It’s creamy, conditioning, and sheer with a dewy finish that makes your lips look instantly healthy. Formulated with hyaluronic acid and meadowfoam seed oil, it delivers long-lasting moisture and soft color in just one swipe.
Shades like “Villa” (a neutral rose) and “Trench” (a toasted taupe) are perfect for everyday, but you’ll find bolder options too.
Best for: A your-lips-but-better effect with serious hydration.
Why it’s a must-try: It’s a lipstick you can apply without a mirror—and actually want to reapply.
9. Priming Moisturizer Rich
This ultra-nourishing cream is like a cozy blanket for your face. Designed for dry and combination skin, it contains ceramides, fatty acids, and murumuru butter to hydrate, soothe, and lock in moisture overnight or before makeup.
It also includes a subtle lavender scent that makes your bedtime routine feel extra indulgent. Use it before a long day out or as your winter skin saviour.
Best for: Dehydrated or dry skin types needing barrier support.
Why it’s a must-try: It doubles as a primer and night cream in one pretty jar.
Final Thoughts: What to Try First From Glossier
Whether you’re discovering Glossier for the first time or looking to restock old favourites, these products represent the best of the brand’s skin-first, no-fuss beauty philosophy. For a perfect starter routine, try this editor-approved trio: Milky Jelly Cleanser, Boy Brow, and Cloud Paint. If you’re after the full glow-up experience, throw in Futuredew and Ultralip for good measure.
Glossier isn’t about covering up—it’s about enhancing what’s already there. And that’s what makes these products so timeless. They’re intuitive, effective, and seriously fun to use.
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