Korean Makeup Brands

If you are a beauty trend enthusiast, you’ve likely seen how Korean makeup brands have dominated the world of beauty. With their ingenuity, skin-care focus, and that inimitable “glass skin” shine, these brands make it a breeze to get that effortless, radiant look. Here are some of the best Korean Makeup brands you should have on your beauty wishlist:

1. Rom&nd

Chances are, if you’re into K-beauty, you’ve either heard of or already own something from Rom&nd. A Korean makeup brand founded by the makeup artist Saerom Min. Rom&nd has gained massive popularity for its extensive collection of lip products. The cult-beloved Rom&nd is also one of the hottest Korean makeup labels at the moment. Renowned for its gorgeous lip offerings, Rom&nd has revolutionized K-beauty lip trends with its Romand Glasting Melting Balm, a shiny but moisturizing balm that leaves your lips glassy and plump.

Romand Glasting Melting Balm

The texture of Romand glasting melting balm is notably soft, with a butter-like consistency. Romand glasting melting balms have hydrating properties, providing intense moisture. The Romand Glasting Melting Balms have a very subtle scent, best described as a light blend of fruity and floral notes. The shine is particularly impressive, offering a very attractive glossy finish. Romand glasting melting balm has a formula that is entirely vegan and enriched with nourishing plant-based oils such as argan and evening primrose. Other important products from the Korean makeup brand Rom&nd to know about are eyeshadows and tints that work great for daily use.

2. ETUDE HOUSE

Etude House is a popular Korean makeup brand renowned for its young, playful appearance and excellent skincare and makeup products. Comprising a vast range of creative, pioneering products, the Korean makeup brand invites users to find their own natural beauty while enjoying playfully creative, trendy, and fun looks.

Etude water tint (dear darling)

Etude water tint(dear darling) is a versatile lip and cheek color from this Korean makeup brand, that provides intense, all-day color with a moisturizing, watery-gel formula. Five colors are available in this Etude water Tint line—an orange, a pink, two reds, and a bright, juicy-looking purple. All the shade names of this Etude water tint end with “ade,” like a refreshing drink such as lemonade. Popular in Korean beauty routines, Etude water tint is loved for its natural-looking flush and refreshing fruity fragrance.

3. Innisfree

When it comes to skincare routine and products, believe us, there is nothing better than Korean makeup brands, with Innisfree at the top of our list for all the good reasons. A South Korean company primarily for skincare, whose products are manufactured using the best and natural ingredients, Innisfree is a hit globally as a Korean makeup brand. Some products you can truly bet on are Innisfree sunscreen and Innisfree green tea serum.

Innisfree sunscreen

There is a range of Innisfree sunscreens that are available based on different skin types and different activities. Innisfree Sunscreen is one of the highly regarded Korean skincare products for skincare. Ingredients known to be sourced from Jeju, Innisfree Sunscreen provides a broad spectrum protection for your skin from UVA and UVB rays, along with skin soothing properties.  Non-greasy and lightweight, Innisfree Sunscreen spreads, leaving a glass-like Korean beauty skin. Whether you use the cream or stick, Innisfree Sunscreen keeps your skin fresh and protected.

Innisfree Green tea

Remember to use Innisfree green tea serum first, right after cleansing and toning your skin. Ideally, apply the Innisfree Green Tea Seed Serum within 4–5 minutes of cleansing to quench your skin with fresh green tea water for that Korean beauty look. Innisfree green tea contains double-squeezed green tea leaves and seeds that give your skin deep hydration and also help with the dark patches. Innisfree green tea seed serum is best used with the Innisfree green tea seed cream.

4. The Face Shop

The Face Shop is a Korean beauty favorite, with its extensive variety of makeup and skincare, it stands as one of the top Korean makeup brands that k-beauty fans swear by. The Face Shop provides a wide range of sheet masks. In fact, The Face Shop offers a sheet mask for every mood and skin tone. The Face Shop goes beyond skincare and well into the game with other Korean makeup brands, starting with The Face Shop’s lip tints. They come in handy for every occasion.

COSRX

COSRX is a Korean makeup brand founded by Jun Sang Hun. It focuses on hypoallergenic formulations made to suit sensitive skin. One of the brand hits is COSRX Snail Mucin. COSRX includes minimal makeup that the K-beauty cult loves to devour.

COSRX Snail Mucin

COSRX snail mucin, true to its name, is enriched with 96% of snail mucin extract. The natural extract used in the ingredients of COSRX snail mucin is proven to have restorative and anti-aging properties, a true Korean beauty secret. Additionally, the hyaluronic acid present in COSRX Snail Mucin quickly penetrates the epidermis, providing deep hydration. Whichever is your skin type, oily, dry skin, COSRX Snail Mucin is trusted for all skin types.

5. Laneige

The LANEIGE band is one of the oldest (founded in the 90s) and the most trusted South Korean makeup brands. Korean beauty has spread out to be a global trend, thanks to LANEIGE for their innovation in makeup and skincare. LANEIGE has a product range to meet the needs of almost every skin type. All products from LANEIGE are well known to contain naturally derived ingredients and are also free from parabens. K-beauty cult knows choosing Laneige in their everyday routine is a good choice, what’s stopping you?

Final Thoughts on Korean Makeup Brands

Korean makeup brands have already gone to become a global phenomenon when it comes to setting beauty trends. You can find entry-level, affordable Korean makeup brands, well-trusted k-beauty stable products, to products you accidentally found and adopted to become your best friend. Whether you are drawn to soft hues for that effortless Korean beauty look or want a bold, festive appearance, Korean makeup brands have you covered, keeping your skin type in mind.  Whether you’re drawn to the soft hues of Rom&nd, the playful vibe of ETUDE HOUSE there’s something for everyone in the K-beauty world.

Quick Recap:

•  Best Lip Products: Romand Glasting Melting Balm, Etude Water Tint

• Best Skincare-Infused Makeup: Innisfree Green Tea line, COSRX Snail Mucin

• Luxury Picks: Laneige

• Everyday Essentials: The Face Shop

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