Here’s the latest beauty news making headlines this July 2025, from gothic glam collabs and viral failures to viral skincare hits and celeb-branded launches:
1. Ozzy Osbourne Joins the Makeup World
Rock legend Ozzy Osbourne is partnering with UK alternative beauty brand Jolie Beauty on a gothic makeup collection launching July?9. This vampy collaboration, tied to his “Back to the Beginning” tour, follows his 2022 makeup release—and is eagerly awaited by “grown-up goth” enthusiasts .
2. Butter-Yellow Nails: Trend or Mess?
What started as a viral trend for “butter-yellow” manicures turned into a cautionary tale as TikTok users shared salon mishaps that resembled earwax more than fresh polish. The craze underscores the risks of chasing bold looks—so navigate summer nail trends with care, especially for standout finishes.
3. Rhode Skin’s New “Lemontini” Lip Tint Refresh
Hailey Bieber’s Rhode Skin debuts “Lemontini,” a limited-edition peptide lip tint with gold shimmer and lemon scent, launching July?14. The formula upgrade fixes previous graininess using liquid shea butter, and the new texture will roll out across the line starting August?14 .
4. July’s Must-Try Beauty Launches
From OLLY’s mood-boosting body care to e.l.f.’s Pinterest-powered colour analyser and Tree Hut’s new hyaluronic body serum, July brings diverse launches across skincare, makeup, and haircare. Scent-lovers won’t want to miss Aveda’s Miraculous Oil and Deborah Pagani’s luxe hair serum.
5. TikTok’s Viral Biodance Collagen Mask
Beauty insiders are raving about the Biodance Bio-Collagen Hydra Sheet Mask, a two-piece Korean hydrogel masked in collagen, peptides, and hyaluronic acid. Priced around $19, it delivers visible plumpness and glow comparable to spa facials—and has quickly become a TikTok favourite.
6. DIY Lime + Baking Soda Hack Blows Up
TikTokers are mixing lime with baking soda for DIY underarm care—claiming odour-busting, exfoliating, and brightening benefits. The $0.25 hack has gone viral, fitting 2025’s trend toward simplified, natural beauty routines using pantry ingredients.
7. K?Beauty’s Mirror Skin Revolution
K?Beauty is shifting from “glass” to “mirror” skin—a look more reflective than sheer dewiness. July trends include skincare innovations like PDRN treatments, hydrolysed collagen patches, and high-LUX Korean sunscreens that offer heavy hydration with gloss-level finishes.
What It All Means for You
Goth makeup is evolving. Ozzy’s collab shows alternative beauty moving mainstream. Be cautious with DIY beauty. Butter-yellow nails and at-home deodorant hacks can backfire. Performance matters. Rhode’s formula tweak proves efficacy drives viral popularity. Self-care is personal. From body serums to collagen masks, July’s offerings lean luxe and feel-good. Skin finish is trending. Mirror skin represents the next evolution of glow.
As the month unfolds, expect gothic glam, viral skincare solutions, and reflective “mirror skin” to dominate TikTok and beauty counters.
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